The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging experiences and requirements of the university audiences. Authority begins with great ideas, a solid content strategy, and a great team to help you. Content strategy for the web gives you the tools you need to get the right content to the right people in the right place at the right time. If your website content is out of date, offbrand, an. The first edition of kristina halvorsons little book was like a rip in the matrix through. Website content strategy services and blog by contentini content strategists. And what does the content renaissance mean for you. Content strategy for the web, kristina halvorson the industry standard primer clout. Content strategy for the web by kristina halvorson and melissa rach. Youll learn how to create and deliver useful, usable content for. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most.
The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Content strategy for the web by kristina halvorson. Even if youve never entertained the idea of writing a book, dont rule it out. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. Web content publishers spend sizeable amounts of time and money on content quality control. Its a familiar framework for most of our project processes. Writing what author julia cameron called morning pages in her 1992 book, the artists way is a great way to get these thoughts out of your head and onto paper. Further reading on content strategy if you are a content specialists like copywriter, someone with traditional content skills like journalist or a small business owner who just wants to maximize the impact of your own content to achieve business goals, you should learn the tenets of content strategy for the web. Kristina halvorson, founder of and author of content strategy for the web. The web content strategists bible explains how the practice of content strategy can be used to effectively manage the size, scope, and cost of contentheavy web development projects.
She is the owner of brain traffic, a content strategy agency. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. When i was in school the length of my content was often dictated by a minimum and sometimes maximum word count that was predetermined by the teacher.
A lot depends on who you are and what sort of content strategy youre interested in. The only book ive found on content strategy is the web content strategists bible. This book covers everything, including how to kickoff a. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit.
Why writing a book is the best content strategy youve. The goal of every title in our catalog is to shed clear. Ive read hundreds of blog posts, books, whitepapers, etc. Before you begin writing and exploring different content types and formats, its important to understand who youre writing content for. The first edition of kristina halvorsons little book was like a rip in the. Content strategy for the web by kristina halvorson, the elements of content strategy by erin kissane, content everywhe. Morning routine ideas ideas to build your best morning. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Advance praise for content strategy for the web, second edition. When we approach web projects, content strategy is always a part of the conversation. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Different types of content can help you connect with different customers in a number of ways. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be. Solution on your daily journey down the information highway, its likely you spend a lot more time reading websites, search engine results, your mobile phone screen, and other online.
Creating modular, reusable content is the only way to keep up with all. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. You cant have a successful website redesign or other major digital initiative unless you are accounting for the content in some meaningful way. The content strategists reading list brain traffic. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Having worked at a large nyc based digital strategy agency most of the. Beginners book list for content strategy the content.
The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging. Understand content strategy and its business value. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Melissa rach describes the value of content strategy, discusses how to audit and analyze content, and looks. In many cases, a variety of content types is ideal for reaching and connecting with users at different points of the digital sales funnel. Content strategy is a plan for creating and maintaining web content that supports your organizations goals. Content strategy for the web by kristina halvorson is the industrys goto. Content strategy for the web 9780321808301 kristina. Content strategy for the web by kristina halvorson goodreads.
Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. Kristina halvorson is widely recognized as one of the most important voices in content strategy. New and experienced content strategists alike turn to these books to learn the essentials of content strategy. In this post, were going to look at the eight most popular different types of content. In fact, the book publishers i worked in used the job title. Content marketing strategy, content strategy, and content plan.
If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers. Wordpress themes have varying levels of automatic functions, and. The 8 main different types of content and how to use them. Successful content writers know seo, html, css and wordpress.
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